“Healthy things grow.” That’s what one pastor I served with told the congregation regularly. His expectation was that the worship service and the church’s Bible teaching ministry would both grow each year – if they were healthy places.
I teach a Bible study group weekly like many of you. I’ve watched my group grow steadily over the past 4 years. I also know of other groups that haven’t grown. What’s the difference?
Here are a few reasons why some groups struggle to grow:
- Not enough potential new group members – this may be one of the biggest culprits. Each group needs 1 prospective group member for each active group member. My Bible study group averages 16 in attendance. To be healthy, I need a prospect file (which can be electronic or a physical one) that contains 16 potential group members at all times. Every time my group has a party, spends time doing ministry, gets together for lunch or a movie, the potential members should be – must be – invited. Many groups have forgotten about this important part of group life: one prospect for every active group member. The solution? Begin a prospect file! Each of your group members knows at least 3 to 5 people not in a Bible study. Start there.
- The group has been together longer than 18 months – that’s my group – we’re four years old now, and every group that is older than 18 months will naturally begin to turn inward. It takes significant, strong leadership from the group leader to keep the focus on the people “not yet here.” The solution? Start a new group so that guests can more easily connect to the members of your group. The alternative is to have a serious “come to Jesus” talk with your group members about the lack of additions to your group, reminding them that the group exists to reach those who are not connected to a group yet. Keep the focus on the unconnected and the spiritually searching.
- The people in the group have too wide an age range – 10 years is the maximum age swing you want to have in your group. I realize people like “whosoever cometh” groups. Multi-gen groups do have advantages, but they also have a disadvantage that is hard to overcome: people forget the group’s target audience. My group is designed to reach Baby Boomers. We’re a group especially for empty nest adults. That’s who we are. That’s who we’re supposed to go after. I don’t have to focus on reaching young adult couples, singles, or senior adults. Our focus is tightly fixed on empty nest adults. It’s easy for my people to spot other empty nest couples in the worship service when they visit – and it’s easy to invite them to our group because of what Dr. Ken Hemphill has labeled “the homogeneity principle.” Like attracts like. The solution? Talk with your group about starting other groups by grouping your people into age clusters that are more tightly arranged, with a maximum age range of 10 years or less.